Empowering UK expansion plans
Building a team for ambitious growth with Kütchenhaus
Brief
Enabling rapid expansion
Kütchenhaus, part of nobilia – Europe's largest kitchen manufacturer, sought to establish their UK presence. With their roots in award-winning German craftsmanship and 70 years of industry expertise, their vision involved ambitious growth plans and the establishment of a new UK franchise model.
Despite being a respected name in Europe, their brand profile in the UK was relatively unknown. This marked the beginning of our journey with Kütchenhaus, leveraging our history with the kitchen and bathroom industry to help them attract franchise partners, build a senior leadership team and enhance their brand reputation.
Embedded recruitment partners
Solution
We formed a strategic relationship with the Head of Operations Kütchenhaus UK to help build a scalable organisational structure. Our role extended beyond traditional recruitment – we served as brand ambassadors, communicating Kütchenhaus's vision and opportunity to prospective talent.
Our mission was to bring in industry professionals ready to embrace a new venture, including key head office roles and franchise partners that could hit the ground running backgrounds.
Multiplying franchises and accelerating growth
Impact
Our collaboration with Kütchenhaus resulted in the establishment of a leadership team capable of steering and enabling their growth plans.
The new heads of Marketing, IT, and Finance have each contributed significantly to brand visibility, operational efficiency, and a sustainable financial roadmap. Moreover, the regional managers have successfully fostered growth within the stores, aiding Kütchenhaus in laying a firm foundation for their UK expansion.
